IMAGE DESIGN TYPOGRAPHY
BRYANLOKE.

Ten Commandments of Gibert & George

Art Direction, Composition, Typesetting, Design and Production

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Journal
Projects
Motivation
Notice

To be convincing is powerful.

To shout is never convincing.

Elegance convince.

Authority convince.

Authority does not explain – authority is unquestionable – authority has many followers – followers do as told.

Authority enables as much as disables.

Gibert & George wrote Ten Commandments for themselves to live by.

Using text written for these Ten Commandments, make powerful.

Borrowing the relationship of headlines and body text on a newspaper, I amplified the importance of headline by lining body text in contingents saluting to every word of headline.

The sheer volume, form and density of body text instantly increases weight of subject matter.

Body of text was form-corrected to break repeating patterns whilst maintaining strong aesthetic value.

Display types were used to increase elegance.

As a a result – a monumental structure was built.