|
A project that helps social communication.
Good 50x70, based on an idea of
Pasquale Volpe in collaboration
with Tommaso Minnetti, is an
ambitious project that wants to
increase public opinion awareness
of causes and people who fight day
after day to improve the standard
of living across the world.
Endorsed by eminent international
design associations like
ICOGRADA, BEDA and AIAP, the
project is organized by a team of
young communication industry
professionals with the participation
of worldwide renowned non
governmental associations like
Amnesty, AMREF, Emergency,
Greenpeace and LILA.
Organised by AIAP, BEDA and ICOGRADA.
|
|
TEXT:
AIDS
BEYOND PROSTITUTION PREJUDICES.
(Endorsed by Lila)
It isn’t easy to handle the prostitution issue: moralism, hypocrisy and clashing systems of ethics continue to make any form of dialogue difficult, even today. The same arguments are still used in every discussion, despite the great social evolution of the last century. Both the blame on the phenomenon, as well as the label of the victims, remain unchanged. With so much hypocrisy, institutions often decide to
fight the immoral behavior they see in prostitution, and not the real criminals. The weakness of the tools adopted by governments to solve the problem is evident: a high number of arrested prostitutes, but how many clients and exploiters are either arrested or expelled? Only by recognizing prostitution as a self-determined choice of those who practice it and those who use it, respecting it as it is without useless prohibition attempts, can we make the difference in terms of rights, safety and public health. Only in this way is it possible to fight against the slavery of women, with the consequent break up and trial of the criminal network exploiting it, instead of the current situation where those who practice the profession at their own risk are most exposed to legal repression, rather than those who gain from it sitting at home.
ENVIRONMENTAL DAMAGE
USING ENERGY EFFICIENCY TO FIGHT GLOBAL WARMING.
(Endorsed by Greenpeace)
Fossil fuels are seen as the main cause for climate change. Our (over) use of them risks irrevocably destroying the fragile balance of the Planet. It is difficult for all of us to “see” global warming, but the impact is increasingly evident, and it is alarming. While waiting for the Energy Revolution of the third millennium, which will involve the use of clean and renewable energetic sources ( sun, wind, bio-masses, the sea, clean hydrogen), everybody can already do a lot to stop climate change and cut down on the emissions of climate damaging gases – mostly CO2 – by investing in “energy efficiency”. Energy efficiency doesn’t mean to say no to the comforts of our current lifestyle but reducing the energy consumption of our appliances, buildings and industrial plants, to get the same effect but with less consumption. Research on European level confirms that it would be possible today to save up to 45% of electric power consumed and to cut one third of CO2 emissions by replacing all current electrical appliances with more efficient models already available in the market. Energy efficiency is the first and most important renewable source currently available, because it is the easiest to develop and with the least cost to society. All of us can already do a lot to stop climate change and cut down on our own CO2 emissions. How? By investing in energy efficiency!
HUMAN RIGHTS VIOLATION
TERRORISM CAN’T BE DEFEATED WITH HUMAN RIGHTS VIOLATION.
(Endorsed by Amnesty)
Terrorism cannot be fought with arbitrary arrests, disappearances, trial detentions or torture. The condition to achieve global security is respect for human rights. If the banning of torture and mistreatment is violated, what are the chances of protecting any other human right? Believing that torture can be justified in some circumstances, means to believe that the aim always justifies the means. This line of argument is very similar to what terrorists often say to justify their attacks. War on terrorism is the excuse for many governments to continue to practice undisturbed, good old repression. More over, tolerance or indifference against human rights violations is growing when the final aim is cited as fighting terrorism. The only way to face this situation is to set standards prohibiting any kind of inhuman treatment. We can’t defend what we support by subverting our moral values. And we can’t fight terrorism using state terror.
UNDERDEVELOPMENT
CONDOMS AS THE FIRST TOOL TO FIGHT AIDS IN AFRICA.
(Endorsed by Amref)
The level of AIDS infection in Africa has reached even more alarming proportions: every hour five people in Africa contract HIV. Those who fight against AIDS know that this means being active on many fronts: filling the gap that separates marginalised people in socierty from proper heath care; facilitating a global change in prevention and cure strategies for HIV; fighting the prejudice hitting men and especially women infected by AIDS; promoting health education and knowledge of all aspects of the disease: the infection, the physical consequences and transmission of the virus. However, to be really effective, to eliminate other ways of virus transmission and induce real changes in behavior, the prevention programs must be calculated specifically on the social and cultural context where they are applied, not global standards which are to be applied everywhere. Condoms remain until now the most effective way to reduce HIV and other sexually transmitted diseases, but they aren’t, and can’t be, the only solution to the HIV problem in Africa.
“Until the day that people will be involved in the creation of their own health systems, we’ll keep drying the floor while the tap is still dripping.”
—Miriam Were
WAR
HEALTH RIGHTS, FOR A HIGH QUALITY MEDICAL ASSISTANCE IN WAR ZONES.
(Endorsed by Emergency.)
In war zones it is most important to ensure high quality medical assistance with a high grade of management and co-ordination. Humanitarian actions, in fact, can not stop at shortterm needs. In war zones it is necessary to have permanent structures, organized and trained local personnel and reactivate health systems as much as possible, thus making possible self-sustainment for the people involved. This means promoting a culture of health rights, that has a long term aim of being indispensable in war afflicted countries, so that they can rise again after the conflict has ceased and civilians can go back to their lives as is their right. Other than hospitals, we should build a new way to live together, remembering that: “All human beings are born free and have equal dignity and rights. They are endowed with reason and conscience and should act towards one another in a spirit of brotherhood.” (Article 1 of the Universal Declaration of Human Rights, proclaimed by UN on December 10th 1948).
|
|
In response to the initiative, I designed a series of posters to work excellent together as they do independently.
Each poster in the series is typographically sympathetic to their respective subject matter – Aids, Environmental Damage, Human rights violation, Underdevelopment and War.
Posters were designed to engage viewers without losing the gravity of subject matter at hand.
Types were set to tight to instill a sense of urgency.
Typeface Interstate was used to create stronger resonance amongst residents of America.
|
|
|