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In 3 hours time –
Eye Forum no. 2 will examine how designers feel about their role in marketing, in creating desire and demand, and in the way their work – as art directors, image-makers, typographers, brand custodians, etc. – affects the social, cultural and economic climate beyond getting paid for doing the job they're trained to do. And we'll look at design from a marketing point of view. How important are designers, and where do they fit in the sales and marketing chain? Is graphic design just another service – like a bike company, or outside caterers? Should designers work higher up the food chain, more strategically, or just shut up and get on with it.
– As a Graphic Designer, I want my work to be successful not just as a good piece of design but also as an effective marketing tool; I do not see them to be mutually exclusive. I want to be involved in social and cultural developments and to make a significant involvement, design must be able to travel and live long – that is when marketing plays its role. Its like fuel for jets; necessary dirt.
I could write on for kilometers but I got to now get myself ready for a trip to The Arts Clubs on Dover Street.
• 6.30pm Guests start to arrive for registration.
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